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Promotion management a strategic approach by John J. Burnett

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Published by West Pub. Co. in St. Paul, Minn .
Written in English

Subjects:

  • Sales promotion.

Book details:

Edition Notes

Includes bibliographical references and index.

StatementJohn J. Burnett.
Classifications
LC ClassificationsHF5438.5 .B843 1984
The Physical Object
Paginationxvii, 615 p. :
Number of Pages615
ID Numbers
Open LibraryOL3179220M
ISBN 100314778519
LC Control Number83021801

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